Explainer videos are a growing trend among the Internet business entrepreneurs. Their main advantage is that they can explain a whole business plan or project in only two or three minutes in a funny and witty way.
What is an Explainer Video?
An explainer video is a video that was made to quickly describe a product or service. Am explainer is usually 5 minutes or less with the majority of them being less than a minute.
Explainer videos are usually animated or whiteboard style. They can also be real-life videos as well. Explainer videos also go by the name video marketing.
They are common among software products and services.
You will also find them frequently used in the education space as well.
Explainer Video Services
They are specially useful for projects looking for funding or for pre releases of new products. There are quite a lot of companies that are specialized in the creation of these short videos so, when it comes to choosing one we can trust, the decision is always hard. Let's take a look into the main ones:
The guys at VideoZee.com are quite good when it comes to clear and cute animations. Their image style is easy to understand and their graphs and charts easy to read. Their price range is one of the best, and the quality of their animations is great. Also, they allow a great deal of customization, which can make the price even more affordable.
Nick Seuser's video creation company, 129films, has a different approach to the business. Their videos do not rely so much on quirky animations as on clear and easy to follow slideshows. The final product is similar to professional infomercials or long TV adverts. Their use of 3D, live action sequences, and the way they know how to integrate these two elements makes them stand out as an interesting choice. Their style can be defined as “corporate”, or business oriented. They can create funny stuff, although they will give the best results when focusing on more serious issues.
Now, this is an interesting concept agency. I use the word “agency” for a reason; their videos look slick and sophisticated, as the ones you would expect from a high class advertisement agency. The three founders come from completely different backgrounds (Theater, film and animation), and they combine their strong points to create moving and compelling videos. The quality of their creations is superb, and the writing of the scripts is off the chart. However, this serious and highly evolved approach may not be the best for some kinds of projects, where the emphasis must be put in the “fun factor” or the affordability of the product. Quality comes at a price.
The thing that makes Epipheo one of a class, is their naivety. Not because they are not business savvy, but because their communication style. Just by looking at their webpage you are transported to the land of childhood, of doodling stick figures in text books, a whole world of fantasy, expressed with the simplest figures you can imagine. The results are sometimes breath taking, as they connect with a very interesting and usually forgotten part of our minds.
As an interesting extra, this company offers a free consultation service, so it's easy to find out if they are the ones who should be in charge of your explainer videos.
This is one of the most popular video creation companies. They are young, trendy and in touch with what's going on in the Internet business world today. Their style is focused on clarity and humor, relying heavily on animations and simple puns to make the message lighter and easier to digest. They always include voice over, animation, script writing and the whole package in every project, although they are not the cheapest company in the market.
As they are quite popular, having a business relationship with these people can be hugely beneficial for any starting company.
Their main focus is clarity, and it shows. This video animation company conveys the message in a clear and easy to understand way, relying heavily on simple charts, hand drawn images and easy to follow stories that go straight to the point.
This animation company specializes in creating what they call “Nutshells”; clear, precise and understandable explainer videos. Part of their work is focused on education projects, so it's easy to imagine that they will have quite a didactic style in their video creations. The animation style is interesting, fresh and funny, and the stories are easy to follow only by looking at them.
Through their unapologetic 2D educational cartoon style, Splainers keeps the information clear and precise. They don't rely on expensive gimmicks or video wizardry tricks; they create what's necessary to give away the important information about the product or the business.
Their main style is whiteboard animation, but they have a great range when it comes to video creation. It's easy to find the perfect way of expressing what you need to say using their complete style palette. Their prices are quite low, and their signature style is attractive and eye catching.
This company is completely focused on animated videos. Their style is simple and practical, and helps conveying the message in an efficient way. As an interesting advantage, they offer “budget videos”, where you choose the template, and fill it up with the desired information, for a cheaper price.
As their name says, this guys are specialized in explainer videos. They are good at 2D animation, and at getting the message out there. As they are 100% focused on Internet business, they know what's needed to attract customers and to pitch projects efficiently using the simplest tools available.
Another animation company that specializes in short promotional videos. They use both 2D and 3D animation, and blend the results proficiently, in a way that makes the whole visual experience rich and attractive. The scripts are high quality and, more importantly, the prices are affordable. In their webpage, it's possible to choose the desired voice over artist from their multilingual voice database, which is an interesting advantage.
For those companies who are in a tight budget, The Cuillin Collective may be the perfect solution. This British company gives really cheap prices and they are quite fast too. They work in hand crafted or digitally crafted animation, sometimes even recording the drawing process as part of the video. Their main drawback, however, is that they don't provide with a Voice Over service.
And here we have yet another animation company, who does explainer videos focusing on clarity. They have an interesting style, related to current web design trends, and easy to integrate in any modern website. Their goal is to communicate the message, simple as that, and they don't rely on tricks or easy jokes to do so.
What this company does is simple and effective: whiteboard animation. Their client list is huge, and the quality of their products really high. All of their videos are as simple as it gets: a hand drawing pictures on a whiteboard, giving away a specific message.
Although they sell themselves as an animation company, this guys should be labelled as video creators. Agreed, they are good at clear and specific animation, but they are also effective with live action video, and excellent when mixing the two of them. Their portfolio shows that they know how things work in the Internet business market.
When you mix up schematic animation with live action video and commercial messages, the result is DemoDuck.com. They are great at creating 90 seconds videos that convey the desired message in a clear and attractive way, making their clients look good and professional. Who wouldn't want that for their business?
While other video animation companies only provide with a specific and recognizable style signature, Idea Rocket mixes 2D and 3D animation in a clever and interesting way. Their 2D animation style is simple and clear, and the addition of 3D elements makes that simple style come to live in a very interesting way.
Pandas are cute. We all know that. PandaMotion tries to bring the cuteness to the short video industry, with very good results. They work both with animation and with live action video. What makes this company especially interesting is the variety of their price ranges. It's possible to get a full explainer video for only $500, using a template, or to spend much more and get an impressive result.
Among all the high quality video animation companies, what makes ExplanatoryVideos special? Probably the fact that their main concern is the business side of the industry. They have their artistic side too, of course, but their goal is to make your product sell, your website visible or your project easy to market.
If there's a word to define this company, it would be “versatility”. They offer a wide range of styles and techniques to choose from, as they have a great staff of multi-disciplinary workers. For a long term process that involves the creation of several different videos in different styles, this company may be the right choice.
This company is all about business. Their website doesn't feature a showreel, as usual, but they give away the number of sales each of their features has achieved. You can choose the animation style or the actor, if you want a live action shoot, and you'll know how many sales that choice has made in the past. The budgets are quite cheap and their delivery is fast too.
This India based company is one of the cheapest out there. Their main focus is explainer animations, with simple graphics that convey the message efficiently. Their main selling points is that they take charge of everything, making your life easier. They work in various different styles, including classical 3D and architectural 3D, which is not so easy to find out there.
While their main area of expertise is whiteboard animation, they also meddle with other animation techniques. In their website, they claim to be one of the cheapest whiteboard animation companies out there, and the quality of their work is very professional.
A video creation company, that excels both in the animation field as well as in the live action one. Their ability to mix and mash these two media formats is quite interesting, and they have the unique ability to make all their products look modern and web related.
These guys may not have a huge portfolio to brag about, but they surely are spot on their selling point: attention to detail. The quality of their videos is amazing, and they make things so complex such as book trailers, really engaging and interesting.
You could say that VideoJeeves is just another video animation company that creates cute and eloquent videos focused on conveying commercial messages, and you would be right. So, what's the advantage of hiring these guys? First, they work both with 2D and 3D animation. Second, their prices are low, and their quality high. I know it sounds bad, but it is not. This company can get you the same results as some other companies for one third of the price, or less. Does it sound interesting now?
This is one of the most successful and veteran companies in this industry. Their portfolio is really big, and you'll probably seen some of their videos at one time or another. They have their own signature style, they know what business is like, they can guide you and help your project be successful. Contacting them is easy, so maybe it's a good idea to write them a few lines.
In a highly competitive market, Eric Hinson's company manages to stay afloat delivering top quality animations. They work on a proven formula that sells; simple, clear, funny, entertaining and easy to relate animation. Their videos can put a smile on your face while your hand reaches your credit card. It simply works.
They define themselves as a “Branding and Animation” company, and that's exactly what they are. They offer the classic animation styles -cartoon, cartoon cut-out, shadow cartoon, etc…- and they allow the client to choose the voice artist directly from their webpage. That allows to a great deal of customization even before starting the creation process.
Finally, DemoFlick is another video animation company that goes into the “cute and funny” direction. They have a keen sense of humor that shows visually, and a very interesting knack for story telling. All of that complements their business oriented goal in a very positive way.
As you have seen, there are quite a lot of explainer videos companies. Each one of them has its own particular strong points, and its defined style. Before deciding upon any of them, you should think deeply what kind of video will make your project or product shine above the rest. Good luck!