- Usability - 7.5/107.5/10
- Features - 8/108/10
- Support - 8/108/10
- Pricing - 8.6/108.6/10
BigCommerce Review – The Best All In One Online Store Builder
I've seen quite a few different companies come out the woodwork with
BigCommerce is a newcomer (well sort of new) to the list of e-commerce solutions BigCommerce is a hosted, fully managed version of Interspire Shopping Cart that was launched by Interspire in June 2009.
With the Interspire Shopping Cart software being so highly popular and successful they decided to launch a full-blown hosted version of it, it's a hosted solution meaning they take care of the servers, security, upgrades
Now I know I said ProStores was The Best
BigCommerce does a pretty good job of describing all the features that are included in their service so I won't do their job for them but instead I'll touch on only a few of the key features and why they're important in today's web environment.
Reporting and Analytics
One thing you should always remember when running a website, whether it's an affiliate site, blog,
Stats will tell you exactly what works and what doesn't as well as what's making you money and more importantly what's costing you money. Of
Big Commerce has 20+ performance reports some of which include daily conversion rates, inventory report, best and worst performing keywords, order location (Google Maps) just to name a few. You can also integrate your store with Google Analytics which is one of the best site tracking services available on the web not to mention it's FREE!.
Built In SEO
SEO is important but it's not something you should spend all your time on, most services out there coming with basic SEO features included while others completely ignore them, stay away from website building services that don't have SEO features built in.
BigCommerce web pages are optimized by experts and make proper use of title tags and search engine friendly SEO links, of
Google Merchant Center (Formerly known as Google Base)
If there was ever a source for getting free traffic to your store this would be it, if
The thing is most store owners or people looking to start
The best thing about the features is that Product results show up above natural search results, so you don't have to worry about ranking for search terms in the search engines just list your products in the product search section and your good to go. (Example Image below)
Affiliate Tracking System (Affiliate Marketing)
Apart from Reporting and Analytics, this is by far the most important part of your business at least in my business, for those not familiar with Affiliate Marketing it's an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliates marketing efforts, usually that affiliate is paid a commission when a sale is made, or if a lead is generated.
It is also known performance-based marketing in other words you only pay for results. Imagine if you launched a website and you had a thousand people advertising your site for you for free and the only time you would have to pay those people is when they refer a paying customer, that's power of affiliate marketing and if you don't offer affiliate programs for your store in this day and age then your definitely at a huge disadvantage.
The problem here is that most website building solutions do not come with affiliate marketing built in, BigCommerce, however, comes with a built-in affiliate tracking system that allows you to track, manage and pay your affiliates. 75% of my sales come from affiliate referrals, this is not a feature that should be overlooked.
There are a bunch of other great features such as drag and drop layout design, support for 50 plus payment gateways, Google Adwords and Yahoo Search Marketing export, Single page checkout and the list goes on, but I'll leave that up to BigCommerce to list all the features.
Here are A few live sites…..