Your logo is often the most important piece to your entire brand next to possibly the name. The logo will identify and represent your brand across various media. Upon gathering client
input through our Discovery stage, we’ll start on the designs. Logo options will be presented, each of which will be adaptable for print, digital, and large-format signage. The options will
undergo revisions and be narrowed down in consultation with the client until it has reached a point with which the client is absolutely satisfied.
Once we’ve completed your chosen unique logo identity, it will be prepared and saved into all the required standard file formats: jpg, png, svg, pdf, tif and eps files. Plus any additional file types you request. Then packaged up into a logo pack along with a simple one-page logo guideline pdf.
More than just a simple logo guideline, the brand identity guidelines consists of design elements such as decorative graphics, icons, a color palette, typography, business card design, letterhead design, powerpoint and reporting templates as well as social media design assets.
The client is responsible to provide textual or graphical requirements to guide the creation of this system, which will culminate in an addendum to the brand assets package and, if necessary, a brand guidelines document, intended to guide users of the brand to keep consistency and can be widely shared with all staff, stakeholders and suppliers.